804-245-9091
Education
Master of Arts, Computer Resources and Information Management (GPA 3.87)
Webster University, St. Louis, MO (2004)
Bachelor of Arts, Fine Arts, Painting & Printmaking (GPA 3.86)
Virginia Commonwealth University, Richmond, VA (1996)
Knowledge & Skills
Marketing Expertise: PPC (Google, Yahoo, MSN, second-tier), e-mail marketing, Natural/Organic Search, Press Releases, Shopping Portals, Product Content Syndication, Online Merchandising, Partnership/Business Development
Business Expertise: Online Marketing, e-Commerce, Knowledge Management, Project Management, Content Management, Affiliate Recruitment/Management, Application/Software Management.
Analytical Tools: SQL, Excel, Google Analytics and Keyword Discovery.
Development Tools: Dreamweaver, FrontPage, Flash, Photoshop, ImageReady
Database Tools: Access 97/2000. Working knowledge of SQL Server
Qualifications & Experience
2005-Present Internet Marketing, Affiliate/Partnership Manager, FirstSTREETonline.com, Colonial Heights, VA
Manage Following Marketing activities for a Top 400 Internet Retailer:
Paid Placement: Create and manage paid placement ads on Google, MSN, and Yahoo/Overture. Increased PPC sales by over 50% in the first 4 months. Increased PPC sales 65% over previous year. Currently manage 65k per month PPC program.
Search Engine Optimization (SEO): Increased firm’s positioning in natural search for strategic products and categories. Assisted Director of Internet in taking firm from zero visibility to first page natural search on terms (gifts for mom, gifts for dad, gift ideas, etc.). Achieves first page placement for many targeted terms increasing natural search sales by 60%.
E-mail Marketing: Helped firm identify opportunities within its existing customer base and generate more sales revenue for this channel. Assisted in the implementation of industry standards to increase open, click-thru and conversion rates. Responsible for the selection of products, design and creation of bi-weekly e-mail to 250k recipients
Affiliate Management: Manage a network-based affiliates management system (Commission Junction) and implemented an additional non-network affiliate program (Direct Track). Increased number of affiliates by 30%, while reducing fraud and brand-pilfering activities—lowering costs.
Partnership Development: Developed high-level partnerships with cable television channels, newspapers and online media sites. Dramatically increased site sales and traffic as a result of developed relationships.
Analysis: Utilized Internet statistics and other data sources to measure campaign effectiveness, identify opportunities and lower ad costs while increasing traffic and conversions.
Web Usability and Design: Research and implementation of design (font-face, font-size, color schemes) that best suit the targeted market.
Internet Applications: Conceptualization, Design and Development assistance for applications to improve manageability and marketing opportunities.
1999 – 2005 Online Design/Marketing Consultant, Paying Attention
Richmond, VA
Paid Placement: Assisted small businesses in creation and management of paid placement campaigns for Google, Yahoo and third-tier search.
Banner Design and Campaign Management: Helped in the creation of banner advertising campaigns. Researched targeted sites and negotiated favorable insertion rates.
Affiliate Management: Created affiliate management programs for small businesses via (Commission Junction, Share-a-Sale, Direct Track, etc). Helped develop effective recruiting and relationship management processes.
SEO: Developed and implemented Search Engine Optimization based on research of industry trends and analysis of information available.
Partnership Development: Identification and recruitment of targeted affiliates. Assistance with new affiliate set-up and implementation of text and banner ads.
Site Branding: Creation of logos, banners, layout and color schemes of small business websites based on targeted market.
Web Application Design: Help to design web applications that increased connectivity with site visitors and created viral marketing opportunities.
1997-1999 Webmaster / Consultant, J. Michael & Co.
Virginia Beach, VA
Design and consulting services. Shopping cart installation and automation of several manual functions including billing, shipping and order fulfillment.
Statistical analysis and report generation. Project management in Internet and Retail locations. Internet development and research.
Additional Skills:
· Certifications: Microsoft Access, Microsoft PowerPoint.
· Fluent in Microsoft Word, Microsoft Excel and Microsoft Publisher.
· Excellent writing and interpersonal skills.
· Exceptional communication, presentation, and leadership skills.
· Strong strategic thinking and planning skills, ability to manage time effectively.
· Thorough understanding of e-commerce.
· 7 years of internet development and research experience.